Tuesday 1 December
Please take a responsible approach to tier two restrictions
"On the eve of the end of the national lockdown, we're asking the borough's residents and businesses to take a responsible approach to the high alert level restrictions (tier two) from Wednesday 2 December.
"The borough has made excellent progress in reducing its coronavirus rate of infection since it peaked at 608.7 per 100,000 on 11 November. As of 27 November the borough’s rate was 147.1 per 100,000, which is below the England average.
"We are very pleased that people responded to the call we and our partners made to stay at home. Your actions have made a huge difference and we would like to thank you for your extra effort in following the rules to the letter.
"As we move into the high alert level of restrictions, we don’t want to waste the sacrifices made in recent weeks. The challenge is to keep our transmission rates low by proceeding with caution and sticking rigidly to the tier two restrictions.
"All the restrictions will play an important role in helping to control the spread of the virus in the days and weeks ahead. Most importantly, you must not meet people from outside your household indoors or car share, and you must not travel into tier three areas unless for work or education. It’s also critical to wash your hands regularly, wear a face covering and maintain social distancing.
"Looking beyond the borough, we will continue to work with our partners to target messages at our visitor markets subject to tier three restrictions, reinforcing the importance of not travelling outside their local area and saving their visit to the coast for a time when it is safe to do so.
"With all retail businesses set to reopen we encourage you to shop local in person or online, especially in the run up to Christmas.
"This year has been a really challenging time for local businesses and they really need your help.
"If you are in a position to spend this Christmas, please try to buy as much as possible from businesses in the borough’s towns and villages. More often than not, you’ll get a much greater personal experience by shopping locally and you’ll find gifts, experiences and festive produce that you won’t be able to find elsewhere.
"If you’re a little bit anxious about heading out, that’s completely understandable. For a more relaxing experience, try to shop at less busy times and be assured that businesses have worked hard to be Covid-19 secure by implementing a wide range of measures to keep you and their staff safe.
"Thank you for your ongoing support. Stay safe and don't forget hands, face, space."
Cllr Michelle Donohue-Moncrieff, Cabinet Member for Environment and Sustainability